| The perception of young romanians on experiential marketing CP TARȚA Management & Marketing-Craiova, 311-321, 2013 | 6 | 2013 |
| The Use of Aesthetics through Visual Style as a Marketing Tool–A Literature Review CP TARȚA Marketing from Information to Decision, 248-264, 2014 | 2 | 2014 |
| The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania CP Tarta, I Plaias, LF Martinez, LM Martinez Scientific Annals of Economics and Business 67 (1), 33-43, 2020 | 1 | 2020 |
| The aesthetic elements kept in mind by Romanians when buying a car CP Tarta, I Plaias The Proceedings of the International Conference" Marketing-from Information …, 2015 | 1 | 2015 |
| Model conceptual privind influența esteticii automobilului asupra deciziei de cumpărare a consumatorului. CP TARȚA, LF MARTINEZ Romanian Journal of Marketing, 2015 | | 2015 |
| A Theoretical Approach on Aesthetics – A New Tool for Differentiation – and the Basic Things to Know Before Using It. CP Tarta Proceedings of MAC-EMM 2014, 2014 | | 2014 |
| REVISTA ROMÂNĂ DE MARKETING C Dobre, AM Milovan‑Ciuta, CP Tarța, I Plăiaș, LF Martinez, C Constantin, ... | | |
| Sound as an Aesthetic Element and Its Importance in Marketing CP Tarta, I Plaias The Proceedings of the International Conference Communication, Context …, 0 | | |
Ioan PlaiasBabes-Bolyai UniversityAdresă de e-mail confirmată pe econ.ubbcluj.ro
