| Neuromarketing-getting inside the customer’s mind P Ciprian-Marcel, R Lăcrămioara, MA Ioana, ZM Maria J Econ Lit 1 (804), 7, 2004 | 79 | 2004 |
| Advertising creativity–the right balance between surprise, medium and message relevance AI Maniu, MM Zaharie Procedia Economics and Finance 15, 1165-1172, 2014 | 52 | 2014 |
| Is sustainable consumption translated into ethical consumer behavior? MM Tomșa, AI Romonți-Maniu, MA Scridon Sustainability 13 (6), 3466, 2021 | 35 | 2021 |
| Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context K Fukukawa, MM Zaharie, AI Romonți‐Maniu Psychology & Marketing 36 (2), 138-149, 2018 | 31 | 2018 |
| New empirical insights into advertising creativity-traditional/non-traditional media context MA Jurca, AI Romonti-Maniu, MM Zaharie The Proceedings of the International Conference" Marketing-from Information …, 2013 | 11 | 2013 |
| How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council CM Pop, AI Romonti-Maniu, MM Zaharie The Proceedings of the International Conference" Marketing-from Information …, 2014 | 8 | 2014 |
| Ambient advertising-the contextual influence on message perception. AI ROMONȚI-MANIU, MM ZAHARIE Romanian Journal of Marketing, 2014 | 7 | 2014 |
| The" Dark Side" of Shopping-Materialism as a Driving Force in Deviant Consumer Behaviour AI Maniu, MM Zaharie The Proceedings of the International Conference" Marketing-from Information …, 2011 | 6 | 2011 |
| How could children become bad consumers-materialistic values and ethics MM Zaharie, AI Maniu The Proceedings of the International Conference" Marketing-from Information …, 2012 | 4 | 2012 |
| Opportunistic Consumer Behaviour in the Context of Digital Piracy CM Pop, AI Romonți-Maniu, MM Zaharie MIC 2017: Managing the Global Economy; Proceedings of the Joint …, 2017 | 3 | 2017 |
| Customer Satisfaction Regarding Bank’S Distribution Channels–The Atm Network SM Andrei, R Lacramioara, MA Ioana, ZM Maria Annals of Faculty of Economics 1 (1), 772-777, 2010 | 3 | 2010 |
| Comportamentul neetic al consumatorului: factori determinanți MM Zaharie, I Plăiaș Risoprint, 2013 | 2 | 2013 |
| Investigating the Different Roles of the Factors Affecting Ethically Questionable Consumer Behaviour CM Pop, AI Romonți-Maniu, MM Zaharie Civil Society: The Engine for Economic and Social Well-Being: The 2017 …, 2019 | 1 | 2019 |
| Efecte moderatoare asupra atentiei la reclame-credibilitatea mediului ca si un stimulent important pentru raspunsul consumatorului AI Romonti-Maniu, MM Zaharie, I Plaias Romanian Journal of Marketing, 42, 2016 | | 2016 |
| Publicitate ambientala-influenta contextuala asupra perceptiei mesajului AI Romonti-Maniu, MM Zaharie Romanian Journal of Marketing, 38, 2014 | | 2014 |
| Semnificația factorilor determinanți ai comportamentului neetic-contextul consumatorului român MM Zaharie | | 2012 |
| What drives the Romanian bank market? A benchmarking approach CM Pop, MM Zaharie, AI Maniu, MA Scridon The Proceedings of the International Conference" Marketing-from Information …, 2010 | | 2010 |
| The need for renewing the distribution strategy in time of crises. The Ursus case CM Pop, AI Maniu, MM Zaharie, I Pop The Proceedings of the International Conference" Marketing-from Information …, 2009 | | 2009 |
| How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council POP Ciprian-Marcel, AI ROMONȚI-MANIU, MM ZAHARIE | | |
| REVISTA ROMÂNĂ DE MARKETING DM Vrânceanu, G Amel, DEK Maachou, S Elyas, AI Romonți-Maniu, ... | | |
