| The Internet-of-Things: Review and research directions ICL Ng, SYL Wakenshaw International Journal of Research in Marketing 34 (1), 3-21, 2017 | 689 | 2017 |
| Education as service: The understanding of university experience through the service logic ICL Ng, J Forbes Journal of Marketing for higher Education 19 (1), 38-64, 2009 | 460 | 2009 |
| Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry ICL Ng, R Maull, N Yip European management journal 27 (6), 377-387, 2009 | 447 | 2009 |
| Servitization and operations management: a service dominant-logic approach L Smith, R Maull, I CL Ng International Journal of Operations & Production Management 34 (2), 242-269, 2014 | 373 | 2014 |
| The Internet of Everything: Smart things and their impact on business models DJ Langley, J van Doorn, ICL Ng, S Stieglitz, A Lazovik, A Boonstra Journal of Business Research 122, 853-863, 2021 | 264 | 2021 |
| Transitioning from a goods‐dominant to a service‐dominant logic: Visualising the value proposition of Rolls‐Royce I Ng, G Parry, L Smith, R Maull, G Briscoe Journal of Service Management 23 (3), 416-439, 2012 | 223 | 2012 |
| An integrative framework of value ICL Ng, LA Smith Special issue–Toward a better understanding of the role of value in markets …, 2012 | 217 | 2012 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 207 | 2013 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 207 | 2013 |
| Outcome‐based service contracts in the defence industry–mitigating the challenges ICL Ng, SS Nudurupati Journal of Service Management 21 (5), 656-674, 2010 | 204 | 2010 |
| Viable service systems and decision making in service management R Badinelli, S Barile, I Ng, F Polese, M Saviano, P Di Nauta Journal of Service Management 23 (4), 498-526, 2012 | 198 | 2012 |
| Contextual variety, Internet-of-Things and the choice of tailoring over platform: Mass customisation strategy in supply chain management I Ng, K Scharf, G Pogrebna, R Maull International Journal of Production Economics 159, 76-87, 2015 | 136 | 2015 |
| The pricing and revenue management of services: A strategic approach ICL Ng Routledge, 2007 | 135 | 2007 |
| Operationalising IoT for reverse supply: the development of use-visibility measures GC Parry, SA Brax, RS Maull, ICL Ng Supply Chain Management: An International Journal 21 (2), 228-244, 2016 | 130 | 2016 |
| Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions MH Green, P Davies, ICL Ng International Journal of Production Economics 192, 40-53, 2017 | 128 | 2017 |
| Embedding the new discipline of service science I Ng, R Maull, L Smith The science of service systems, 13-35, 2011 | 123 | 2011 |
| The strategic role of unused service capacity ICL Ng, J Wirtz, K Sheang Lee International Journal of Service Industry Management 10 (2), 211-244, 1999 | 122 | 1999 |
| Value co-creation in the delivery of outcome-based contracts for business-to-business service ICL Ng, SS Nudurupati, P Tasker Advanced Institute of Management Research, 2010 | 109 | 2010 |
| SD Logic Research Directions and Opportunities: The Perspective of Systems, Complexity and Engineering ICL Ng, R Badinelli, F Polese, P Di Nauta, H Löbler, S Halliday Marketing Theory, 160-172, 2011 | 92 | 2011 |
| Service-dominant logic, service ecosystems and institutions: An editorial ICL Ng, SL Vargo Journal of Service Management 29 (4), 518-520, 2018 | 91 | 2018 |
roger maullUniversity of ExeterAdresă de e-mail confirmată pe exeter.ac.uk
