Xiaoning Liang
Citat de
Citat de
Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy
H Zhang, X Liang, S Wang
Journal of Business Research 69 (9), 3725-3730, 2016
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
H Zhang, X Liang, C Qi
Journal of Business Research 130, 453-461, 2021
How homepage aesthetic design influences users’ satisfaction: Evidence from China
W Liu, F Guo, G Ye, X Liang
Displays 42, 25-35, 2016
Understanding the determinants of cloud computing adoption for high performance computing
T Lynn, X Liang, A Gourinovitch, JP Morrison, G Fox, P Rosati
51st Hawaii International Conference on System Sciences (HICSS-51), 3894-3903, 2018
Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability
X Liang, J Frösén
Journal of Business Research 109, 545-556, 2020
Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links?
X Liang, Y Gao
European Journal of Marketing 54 (4), 885-907, 2020
The Effect of Webpage Complexity and Banner Animation on Banner Effectiveness in a Free Browsing Task
W Liu, X Liang, F Liu
International Journal of Human-Computer Interaction, 2018
Fashion cewebrity involvement in new product development: Scale development and an empirical study
H Zhang, X Liang, H Moon
Journal of Business Research 120, 321-329, 2020
The effects of innovation-oriented mission statements on innovation performance and non-financial business performance
H Zhang, T Garrett, X Liang
Asian Journal of Technology Innovation 23 (2), 157-171, 2015
“What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices
X Liang, Y Gao, QS Ding
Cogent Business & Management 5 (1), 1503221, 2018
The evaluation of emotional experience on webpages: an event-related potential study
W Liu, X Liang, X Wang, F Guo
Cognition, Technology & Work 21 (2), 317-326, 2019
Firm performance and marketing analytics in the Chinese context: A contingency model
X Liang, G Li, H Zhang, E Nolan, F Chen
Journal of Business Research 141, 589-599, 2022
Determinants of cross-cultural adjustment among self-initiated expatriate medical doctors working in Ireland
E Nolan, X Liang
Journal of Global Mobility: The Home of Expatriate Management Research, 2022
The effects of online reviews on the popularity of user-generated design ideas within the Lego community
H Zhang, Q Lin, C Qi, X Liang
European Journal of Marketing, 2022
Don’t settle for simple assessment: The effects of marketing metric uses on market sensing capability
X Liang, J Frösén, Y Gao
European Journal of Marketing, 2023
From data acquisition to validation: a complete workflow for predicting individual customer lifetime value
MR Dongyun Nie, Michael Scriney, Xiaoning Liang
Journal of Marketing Analytics, https://doi.org/10.1057/s41270-022-00197, 2022
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