| Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy H Zhang, X Liang, S Wang Journal of Business Research 69 (9), 3725-3730, 2016 | 111 | 2016 |
| Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness H Zhang, X Liang, C Qi Journal of Business Research 130, 453-461, 2021 | 60 | 2021 |
| How homepage aesthetic design influences users’ satisfaction: Evidence from China W Liu, F Guo, G Ye, X Liang Displays 42, 25-35, 2016 | 56 | 2016 |
| Understanding the determinants of cloud computing adoption for high performance computing T Lynn, X Liang, A Gourinovitch, JP Morrison, G Fox, P Rosati 51st Hawaii International Conference on System Sciences (HICSS-51), 3894-3903, 2018 | 42 | 2018 |
| Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability X Liang, J Frösén Journal of Business Research 109, 545-556, 2020 | 40 | 2020 |
| Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links? X Liang, Y Gao European Journal of Marketing 54 (4), 885-907, 2020 | 29 | 2020 |
| The Effect of Webpage Complexity and Banner Animation on Banner Effectiveness in a Free Browsing Task W Liu, X Liang, F Liu International Journal of Human-Computer Interaction, 2018 | 27 | 2018 |
| Fashion cewebrity involvement in new product development: Scale development and an empirical study H Zhang, X Liang, H Moon Journal of Business Research 120, 321-329, 2020 | 21 | 2020 |
| The effects of innovation-oriented mission statements on innovation performance and non-financial business performance H Zhang, T Garrett, X Liang Asian Journal of Technology Innovation 23 (2), 157-171, 2015 | 21 | 2015 |
| “What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices X Liang, Y Gao, QS Ding Cogent Business & Management 5 (1), 1503221, 2018 | 19 | 2018 |
| The evaluation of emotional experience on webpages: an event-related potential study W Liu, X Liang, X Wang, F Guo Cognition, Technology & Work 21 (2), 317-326, 2019 | 17 | 2019 |
| Firm performance and marketing analytics in the Chinese context: A contingency model X Liang, G Li, H Zhang, E Nolan, F Chen Journal of Business Research 141, 589-599, 2022 | 9 | 2022 |
| Determinants of cross-cultural adjustment among self-initiated expatriate medical doctors working in Ireland E Nolan, X Liang Journal of Global Mobility: The Home of Expatriate Management Research, 2022 | 6 | 2022 |
| The effects of online reviews on the popularity of user-generated design ideas within the Lego community H Zhang, Q Lin, C Qi, X Liang European Journal of Marketing, 2022 | 1 | 2022 |
| Don’t settle for simple assessment: The effects of marketing metric uses on market sensing capability X Liang, J Frösén, Y Gao European Journal of Marketing, 2023 | | 2023 |
| From data acquisition to validation: a complete workflow for predicting individual customer lifetime value MR Dongyun Nie, Michael Scriney, Xiaoning Liang Journal of Marketing Analytics, https://doi.org/10.1057/s41270-022-00197, 2022 | | 2022 |
Yuhui GaoAssociate Professor of Marketing, Dublin City UniversityAdresă de e-mail confirmată pe dcu.ie
