| Customer value modelling: Synthesis and extension proposals M Calciu, F Salerno Journal of Targeting, Measurement and Analysis for marketing 11, 124-147, 2002 | 101 | 2002 |
| Analiza datelor de marketing L Spircu, M Calciu, T Spircu București: Editura ALL, 1994 | 28 | 1994 |
| Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts M Calciu Journal of Targeting, Measurement and Analysis for Marketing 17, 257-271, 2009 | 25 | 2009 |
| Numeric decision support to find optimal balance between customer acquisition and retention spending M Calciu Journal of Targeting, Measurement and Analysis for Marketing 16, 214-227, 2008 | 24 | 2008 |
| The first french covid19 lockdown twitter dataset S Balech, C Benavent, M Calciu arXiv preprint arXiv:2005.05075, 2020 | 7 | 2020 |
| Cercetarea de marketing asistata de calculator D Somnea, M Calciu Editura Tehnica, 1998 | 7 | 1998 |
| A New Approach to Spatial Management of Retail Networks, based on the Germans School’s Central Place Theory M Calciu, F Salerno Advances in Services Marketing, 181-202, 1997 | 5 | 1997 |
| Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource S Willart, M Calciu Colloque Etienne Thil 2012, 2012 | 4 | 2012 |
| Analytic solution to find optimal balance between customer acquisition and retention spending A Ayache, M Calciu, M Fradon, F Salerno 23rd Congress of the French Marketing Association, Aix-les-Bains, 31st Mai …, 2007 | 4 | 2007 |
| A stochastic framework for Customer Equity and Lifetime Value calculations with applications to customer retention models and some extensions M Calciu, A Ayache, M Frandon, F Salerno 35th Emac conference „Sustainable Marketing Leadership", Athens, 2006 | 4 | 2006 |
| A New Approach to Spatial Management of Retail Networks, Based on German School’s Central Place Theory: Application to Bank Location M Calciu, F Salerno Advances in Services Marketing. Gabler, 1997 | 4 | 1997 |
| Les polygones gravitaires: une nouvelle méthode d'analyse spatiale du marché. Application à un réseau bancaire M Calciu, F Salerno, R Vanheems, EIAE EUDIL, EIAE de Lille Actes du XIIè Congrès de l'Association Française du Marketing, Poitiers, 1996 | 4 | 1996 |
| The covid-19 crisis: an NLP exploration of the french Twitter feed (February-May 2020) S Balech, C Benavent, M Calciu, J Monnot International Conference on Human-Computer Interaction, 308-321, 2021 | 2 | 2021 |
| Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions M Calciu, JL Moulins, F Salerno Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| Mediating Effects of Decisional Balance in the Transtheoretical Model of Change for Customers who Mismanage their Money A Berriche, F Salerno, M Calciu International Journal of Economic Practices and Theories 4 (5), 585-595, 2014 | 2 | 2014 |
| Modélisation prédictive de l'incidence et des montants d'achat en marketing direct: une comparaison à partir de variables RFM. M Calciu, F Salerno Actes du 21ème Congrès International de l'AFM, 2005 | 2 | 2005 |
| Optimal continuous location in the geographic and perceptual space using attractiveness and market share M Calciu, G Vermeersch Communication proposée au Congrès INFORMS, 2003 | 2 | 2003 |
| Modélisation de la valeur client (lifetime value): synthèse des modèles et propositions d'extension M CALCIU, F SALERNO Congrès International de l'Association Française du Marketing, 2002 | 2 | 2002 |
| Ghidul managerului pentru noile tehnologii informatice si de comunicatie D Somnea, M Calciu Lucman, 2002 | 2 | 2002 |
| Modèles et systèmes d'aide à la décision en marketing pour les managers M Calciu | 2 | 2000 |
