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Nicolas Chanavat
Nicolas Chanavat
Full Professor
Adresă de e-mail confirmată pe univ-rouen.fr - Pagina de pornire
Titlu
Citat de
Citat de
Anul
Sponsor and sponsees interactions: Effects on consumers’ perceptions of brand image, brand attachment, and purchasing intention
N Chanavat, G Martinent, A Ferrand
Journal of Sport Management 23 (5), 644-670, 2009
1872009
Building global football brand equity: Lessons from the Chinese market
G Bodet, N Chanavat
Asia Pacific Journal of Marketing and Logistics 22 (1), 55-66, 2010
1792010
Experiential marketing in sport spectatorship services: A customer perspective
N Chanavat, G Bodet
European Sport Management Quarterly 14 (4), 323-344, 2014
942014
Internationalisation and sport branding strategy: a French perception of the Big Four brands
N Chanavat, G Bodet
Qualitative Market Research: An International Journal 12 (4), 460-481, 2009
742009
Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012
N Chanavat, M Desbordes
International Journal of Sports Marketing and Sponsorship 15 (3), 2-11, 2014
702014
Brand images causal relationships in a multiple sport event sponsorship context: Developing brand value through association with sponsees
N Chanavat, G Martinent, A Ferrand
European Sport Management Quarterly 10 (1), 49-74, 2010
662010
Routledge handbook of sports marketing
S Chadwick, N Chanavat, M Desbordes
Routledge, 2015
522015
Volunteer programme in mega sport events: The case of the Olympic Winter Games, Torino 2006
N Chanavat, A Ferrand
International Journal of Sport Management and Marketing 7 (3-4), 241-266, 2010
482010
French football, foreign investors: global sports as country branding
N Chanavat
Journal of Business Strategy 38 (6), 3-10, 2017
442017
Routledge handbook of football marketing
N Lorgnier
Taylor & Francis Limited, 2017
402017
Sponsorship networks: toward an innovative model
N Chanavat, M Desbordes, G Dickson
Sport, Business and Management: An International Journal 6 (4), 424-439, 2016
352016
Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)
T Bouzdine-Chameeva, A Ferrand, P Valette-Florence, N Chanavat
Sport Management Review 18 (3), 407-420, 2015
332015
How can Country-of-Origin image be leveraged to create global sporting goods brands?
A Gerke, N Chanavat, M Benson-Rea
Sport Management Review 17 (2), 174-189, 2014
282014
Sport brands' attraction factors and international fans
G Bodet, H Geng, N Chanavat, C Wang
Sport, Business and Management: An International Journal 10 (2), 147-167, 2020
262020
The deployment of professional football clubs’ eSports strategies: A dynamic capabilities approach
F Lefebvre, M Djaballah, N Chanavat
European Sport Management Quarterly 23 (2), 315-333, 2023
222023
Le marketing territorial événementiel
A Ferrand, N Chanavat
Les politiques publiques d’accueil et d’organisation d’événements sportifs …, 2006
212006
Le parrainage sportif multiple événementiel: atouts, défis et conditions de succès
N Chanavat, M Desbordes
Gestion 38 (4), 27-36, 2013
172013
The marketing of football
N Chanavat, M Desbordes
Routledge Handbook of Football Marketing 6 (7), 56, 2017
142017
The marketing of football: history, definitions, singularities, strategies and forms of operationalization
N Chanavat, M Desbordes
Routledge handbook of football marketing, 9-59, 2017
132017
Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?
NGA Lorgnier, N Chanavat, CJ Su, SM O’Rourke
Service Business 14, 73-99, 2020
122020
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