Professor Deirdre OLoughlin
Professor Deirdre OLoughlin
Professor of Marketing
Verified email at - Homepage
Cited by
Cited by
Exploring e-service quality: a study of Irish online banking
M Loonam, D O'loughlin
Marketing Intelligence & Planning 26 (7), 759-780, 2008
From relationships to experiences in retail financial services
D O'Loughlin, I Szmigin, P Turnbull
International Journal of Bank Marketing 22 (7), 522-539, 2004
Customer perspectives on the role and importance of branding in Irish retail financial services
D O'Loughlin, I Szmigin
International Journal of Bank Marketing 23 (1), 8-27, 2005
Peer observation of teaching: enhancing academic engagement for new participants
C Carroll, D O’Loughlin
Innovations in Education and Teaching International 51 (4), 446-456, 2014
An observation analysis of e-service quality in online banking
M Loonam, D O'loughlin
Journal of Financial Services Marketing 13, 164-178, 2008
Integrating ethical brands into our consumption lives
I Szmigin, M Carrigan, D O'Loughlin
Journal of Brand Management 14 (5), 396-409, 2007
Branding and relationships: Customer and supplier perspectives
D O'Loughlin, I Szmigin, P Turnbull
Journal of financial services marketing 8, 218-230, 2004
“I'll always be in debt”: Irish and UK student behaviour in a credit led environment
D O'Loughlin, I Szmigin
Journal of Consumer Marketing 23 (6), 335-343, 2006
The rhetoric and reality of research reputation:‘Fur coat and no knickers’
D O'Loughlin, A MacPhail, R Msetfi
Studies in Higher Education 40 (5), 806-820, 2015
Emerging perspectives on customer relationships, interactions and loyalty in Irish retail financial services
D O'Loughlin, I Szmigin
Journal of Consumer Behaviour: An International Research Review 5 (2), 117-129, 2006
Customer relationship typologies and the nature of loyalty in Irish retail financial services
D O'Loughlin, I Szmigin
Journal of Marketing Management 22 (3-4), 267-293, 2006
Services branding: Revealing the rhetoric within retail banking
D O'loughlin, I Szmigin
The Service Industries Journal 27 (4), 435-452, 2007
Shifting arrays of a kaleidoscope: the orchestration of relational value cocreation in service systems
C Kelleher, D O’Loughlin, J Gummerus, L Peņaloza
Journal of Service Research 23 (2), 211-228, 2020
External and internal accountability of financial services suppliers: current paradoxes in managing expectations and experience
D O'loughlin, I Szmigin
Journal of Strategic Marketing 13 (2), 133-147, 2005
Identifying the ‘energy champion’: A consumer behaviour approach to understanding the home energy conservation market in Ireland
D Clancy, D O'Loughlin
International Journal of Nonprofit and Voluntary Sector Marketing 7 (3), 258-270, 2002
Man thou art dust: Rites of passage in austere times
DM O’Loughlin, I Szmigin, MG McEachern, B Barbosa, K Karantinou, ...
Sociology 51 (5), 1050-1066, 2017
Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity
IT Szmigin, DM O'Loughlin, M McEachern, K Karantinou, B Barbosa, ...
European Journal of Marketing 54 (8), 1883-1907, 2020
Students and the consumer credit market: towards a social policy agenda
I Szmigin, D O'Loughlin
Social Policy & Administration 44 (5), 598-619, 2010
Credit consumption and debt accumulation among low-income consumers: Key consequences and intervention strategies
D O’Loughlin
Combat Poverty Agency: Working Paper 6 (03), 2006
The challenge of sustaining the relationship approach: financial supplier perspectives
D O Loughlin, I Szmigin
Australasian Marketing Journal 15 (3), 35, 2007
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