| What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial … C Pelau, DC Dabija, I Ene Computers in Human Behavior 122, 106855, 2021 | 727 | 2021 |
| Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic RA Pop, DC Dabija, C Pelău, V Dinu Journal of Business Economics and Management 23 (3), 668–689-668–689, 2022 | 80 | 2022 |
| Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies C Pelau, NA Pop Energy Policy 118, 160-168, 2018 | 63 | 2018 |
| Mobile marketing-the marketing for the next generation. C Pelau, P Zegreanu Management & Marketing 5 (2), 2010 | 52 | 2010 |
| Analysis of consumer behavior for different product groups C Pelau Management & Marketing 6, 101, 2011 | 48 | 2011 |
| Marketing internațional: teorie și practică NA Pop, DC Dabija, I Dumitru, CM Pelau, EC Petrescu Editura Uranus, 2011 | 44 | 2011 |
| The impact of artificial intelligence on CONSUMERS'IDENTITY and human skills C Pelau, I Ene, MI Pop Amfiteatru Economic 23 (56), 33-45, 2021 | 41 | 2021 |
| THE IMPACT OF GREEN MARKETING ON THE CONSUMERS'INTENTION TO BUY GREEN PRODUCTS IN THE CONTEXT OF THE GREEN DEAL LD Cuc, C Pelau, SG Szentesi, G Sanda Amfiteatru economic 24 (60), 330-345, 2022 | 40 | 2022 |
| Cultural influences on fruit and vegetable food-wasting behavior in the European Union C Pelau, R Sarbu, D Serban Sustainability 12 (22), 9685, 2020 | 34 | 2020 |
| The influence of personality types on the impulsive buying behavior of a consumer C Pelau, D Serban, AC Chinie Proceedings of the international conference on business excellence 12 (1 …, 2018 | 32 | 2018 |
| The paradox of energy consumption decrease in the transition period towards a digital society C Pelau, C Acatrinei Energies 12 (8), 1428, 2019 | 31 | 2019 |
| Consumer behavior on the fruits and vegetables market I Nicolae, P Corina Annals of the University of Oradea: Economic Science 1 (2), 749-754, 2011 | 30 | 2011 |
| Econometric model for measuring the impact of the education level of the population on the recycling rate in a circular economy C Pelau, AC Chinie Amfiteatru Economic 20 (48), 340-355, 2018 | 29 | 2018 |
| Correlations within the EFQM business excellence model by applying a factor analysis NA Pop, C Pelau Amfiteatru Economic 19 (44), 28-40, 2017 | 29 | 2017 |
| Using neuromarketing studies to explore emotional intelligence-as a key to the buying decision process NA Pop, AM Iorga, C Pelau Proceedings of the European Conference on Knowledge Management, ECKM (Kaunas …, 2013 | 27 | 2013 |
| The quality of knowledge flows and its impact on the intellectual capital development of a university C Pelau¹, I Bena¹, AD Vladoi¹, DC Dabija, M Fufezan ECIC2011-Proceedings of the 3rd European Conference on on Intellectual …, 2011 | 24* | 2011 |
| The breaking news effect and its impact on the credibility and trust in information posted on social media C Pelau, MI Pop, M Stanescu, G Sanda Electronics 12 (2), 423, 2023 | 23 | 2023 |
| Clusters of skeptical consumers based on technology and AI acceptance, perception of social media information and celebrity trend setter C Pelau, MI Pop, I Ene, L Lazar Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1231 …, 2021 | 23 | 2021 |
| Power and satisfaction in the retailer-producer relationship C Pelau Management & Marketing-Bucharest, 95-104, 2008 | 20 | 2008 |
| Differences in the clothing brand perception depending on generation/Diferente în perceptia brandurilor de îmbracaminte în functie de generatie A Popa, C Pelau industria Textila 67 (4), 260, 2016 | 19 | 2016 |
Nicolae Al. PopProfessor of Marketing, Bucharest University of Economic StudiesAdresă de e-mail confirmată pe mk.ase.ro
