Urmăriți
Alexandra Zbuchea
Alexandra Zbuchea
National University of Political Studies and Public Administration
Adresă de e-mail confirmată pe facultateademanagement.ro
Titlu
Citat de
Citat de
Anul
The influence of competitiveness on SMEs internationalization effectiveness. Online versus offline business networking
EM Vătămănescu, AG Andrei, L Nicolescu, F Pînzaru, A Zbuchea
Information Systems Management 34 (3), 205-219, 2017
332017
Health care tourism in Romania: main features and trends
M Dinu, A Zbuchea, A Cioaca
Journal of Tourism Challenges and Trends 3 (2), 9-34, 2010
272010
INVESTIGATING SMES SUSTAINABILITY WITH PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELLING.
EM Vatamanescu, F Pinzaru, AG Andrei, A Zbuchea
Transformations in Business & Economics 15 (3), 2016
252016
Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR
A Zbuchea
Management Dynamics in the Knowledge Economy 1 (3), 367-385, 2013
232013
Sustainable knowledge management and its impact on the performances of biotechnology organizations
A Zbuchea, F Pînzaru, M Busu, SO Stan, A Bârgăoanu
Sustainability 11 (2), 359, 2019
222019
Tailoring CSR strategy to company size?
A Zbuchea, F Pînzaru
Management Dynamics in the Knowledge Economy 5 (3), 415-437, 2017
222017
Territorial marketing based on cultural heritage
A Zbuchea
Management and Marketing 12 (2), 135-151, 2014
222014
Modeling socially responsible consumption and the need for uniqueness: A PLS-SEM approach
AG Andrei, P Gazzola, A Zbuchea, VA Alexandru
Kybernetes 46 (8), 1325-1340, 2017
212017
SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD.
T Păduraru, EM Vătămănescu, AG Andrei, F Pinzaru, A Zbuchea, ...
Environmental Engineering & Management Journal (EEMJ) 15 (7), 2016
202016
Marketingul în slujba patrimoniului cultural
A Zbuchea
București: Editura Universitară, 187, 2008
182008
The Impact of the COVID-19 Pandemic on Business. A preliminary overview
F Pinzaru, A Zbuchea, L Anghel
Strategica. Preparing for Tomorrow, Today, 721-730, 2020
172020
Ghid esential de promovare
A Zbuchea, F Pînzaru, C Galalae, A Mitan
Tritonic, 2015
16*2015
Marketing muzeal pentru nonmarketeri
A Zbuchea
162014
Cercetări de marketing: aplicații
M Papuc, S KACSO, A Zbuchea
Editura Universitară, 2005
162005
Knowledge transfer from business to public administration in Smart City Development
F Pînzaru, A Zbuchea, A Vitelar
Proceedings of the 19th Conference in Knowledge Management 2, 700-707, 2018
152018
Recruiting and motivating millennials: empirical insights for managers
F Pînzaru, A Mihalcea, A Zbuchea
Proceeding of the 11th International Management Conference „The role of …, 2017
152017
Museums as theme parks-a possible marketing approach?
A Zbuchea
Management Dynamics in the Knowledge Economy 3 (3), 483-507, 2015
152015
Knowledge sharing barriers in cultural organizations
A Zbuchea, RD Leon
IFKAD 2015, 1717-1726, 2015
152015
Big data: the beauty or the beast
C Crișan, A Zbuchea, S Moraru
Strategica. Management, Finance, and Ethics, 829-850, 2014
152014
Cultural interests while on holidays. An exploratory investigation
A Zbuchea
Journal of Tourism Challenges and Trends 5 (2), 53-70, 2012
152012
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Articole 1–20