Alexandra M. Drule (Tirca)
Alexandra M. Drule (Tirca)
Associate Professor, Marketing Department, Babeș-Bolyai University of Cluj-Napoca
Adresă de e-mail confirmată pe drule.ro
Citat de
Citat de
A new perspective of non-religious motivations of visitors to sacred sites: evidence from Romania
AM Drule, A Chiș, MF Băcilă, R Ciornea
Procedia-Social and Behavioral Sciences 62, 431-435, 2012
Implications of commercial activity within monastic settlements as a way to maintain the sustainable development of religious tourism in Romania
GC Stănciulescu, AM Țîrca
Amfiteatru Economic 12 (27), 129-144, 2010
Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005.
R Ciornea, MD Pop, MF Bacila
Management & Marketing Journal 10 (2), 2012
Managing the visitor experience on Romanian religious sites: Monasteries abbots’ perceptions
AM Tîrca, GC Stanciulescu, C Alexandru, MF Bacila
Management and Marketing Journal 8 (S1), 5-16, 2010
Marketing research regarding faculty-choise criteria and information sources utilised
B Mihai-Florin, PM Dorel, Ț Alexandra-Maria
Education 43 (5), 532, 2006
The Impact of Educational Experience on Students' Satisfaction in the Romanian Higher Education System
MD Pop, MF Băcilă, OI Moisescu, AM Țîrca
International Journal of Business Research 7 (1), 188-194, 2008
Segmenting visitors encountered at sacred sites based on travelling motivations and constraints
AM Drule, MF Băcilă, R Ciornea, A Chiș
Current Science, 265-270, 2015
Quality of the teaching process and its factors of influence from the perspective of future business specialists
AM Drule, IE Popa, R Nistor, A Chis
Amfiteatru Economic Journal 16 (37), 827-840, 2014
Managing the religious tourism experience in Romanian Christian Orthodoxy
A Tirca, GC Stanciulescu
International Journal of Business and Globalisation 7 (1), 40-63, 2011
Measuring luxury value perception: additions to the model of Wiedmann et al.(2007)
R Ciornea, MD Pop, MF Bacila, AM Drule
The Proceedings of the International Conference" Marketing-from Information …, 2011
Dark Tourism, Romania and Dracula. The perceptions of potential American Tourists
D Alexandra, C Alexandru, L Tomoaie
Annals of the University of Oradea 23 (1), 309-319, 2014
A study regarding the influence of business size on the availability of business organizations to develop alliances with higher education institutions
MF Bacila, OI Moisescu, AM Tirca
Transformations in Business & Economics 8 (3), 160-178, 2009
The spiritual, ethical and economical impact of religious tourism: the case of Transylvanian monasteries
AM Drule, A Chis, R Ciornea
The Proceedings of the International Conference" Marketing-from Information …, 2012
Content analysis on sustainability dimensions in dmos’ social media videos advertising the world’s most visited cities
MF Băcilă, R Ciornea, LM Souca, AM Drule
Sustainability 14 (19), 12333, 2022
„Marketing educațional–sistemul informațional de marketing”
MD Pop, MF Băcilă, OI Moisescu, AM Tîrcă
Editura Alma Mater, Cluj-Napoca, 2008
Status seeking in luxury consumer behavior
R Ciornea, MD Pop, MF Băcilă, AM Drule
SSRN, 2014
Study Regarding Students' Satisfaction With Instructional Process As A Dimension Of Academic Performance Of Institutions Of Higher Education
BM Florin, TD Alexandra-Maria, C Raluca, C Alexandru
Annals of Faculty of Economics 1 (1), 716-722, 2011
Heritage Tourism-A Marketing Focused Approach
AM Tîrca, GC Stanciulescu, A Chis
The Proceedings of the International Conference" Marketing-from Information …, 2009
Attitude Towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops.
R Ciornea, ML Souca, MF Băcilă, AM Drule
European Journal of Studies in Management & Business 24, 2022
Projected destination image: A content analysis of promotional videos for city-level tourism destination
AM Drule, MF Băcilă, LM Souca, R Ciornea
Marketing–from Information to Decision Journal 3 (1), 45-57, 2020
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