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Ivan De Battista
Ivan De Battista
Researcher
Adresă de e-mail confirmată pe um.edu.mt - Pagina de pornire
Titlu
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Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review
I De Battista, F Curmi, E Said
International Review of Management and Marketing 11 (3), 58-72, 2021
152021
Examining FoMO triggered by retargeted advertisements on young people
I De Battista, F Curmi, E Said
The 4th Economics, Business and Organization Research Conference, Poland …, 2021
42021
Retargeted Advertising and Fear of Missing Out in Young People: Towards the Development of a Scale
I De Battista, F Curmi, E Said
Economics Business and Organization Research, 278-294, 2020
32020
" Ads are chasing me!": Applying the advertising value model and the theory of planned behaviour to retargeted advertisements
I De Battista, F Curmi, J Konietzny
Huddersfield Business School, 2022
2022
Retargeted advertisements’ influential factors and fear of missing out on young peoples’ attitude
I De Battista, F Curmi, E Said
Academy of Marketing, 2021
2021
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