Integrated marketing communication and its impact on consumer behavior O Duralia Studies in Business and Economics 13 (2), 92-102, 2018 | 86 | 2018 |
The impact of the current crisis generated by the COVID-19 pandemic on consumer behavior D Oana Studies in Business and Economics 15 (2), 85-99, 2020 | 51 | 2020 |
THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH. D Luigi, S Oana, T Mihai, V Simona Studies in Business & Economics 7 (2), 2012 | 24 | 2012 |
Consumer behavior in the different sectors of tourism O Stanciu, M Tichindelean Studies in Business & Economics 5 (3), 277-285, 2010 | 24 | 2010 |
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA-AN IMPORTANT DIGITAL MARKETING TOOL. D Luigi, S Oana, T Mihai, V Simona Studies in Business & Economics 6 (1), 2011 | 19 | 2011 |
The importance of establishing customer experiences L Dumitrescu, O Stanciu, M Tichindelean, S Vinerean Studies in Business and Economics 7 (1), 56-61, 2012 | 18 | 2012 |
Culinary tourism: a new trend on the tourism market O Duralia Expert Journal of Marketing 5 (2), 66-71, 2017 | 14 | 2017 |
The consumer of university educational services–a central element of educational marketing D Oana Studies in Business and Economics 14 (2), 31-40, 2019 | 13 | 2019 |
Applying sustainable marketing strategies–the key to obtaining competitive advantages on the industrial products market D Oana Studies in Business and Economics no 9, 3, 2014 | 13 | 2014 |
Achieving Employee Satisfaction By Pursuing Sustainable Practices. D Luigi, S Oana, Ţ Mihai, V Simona Studies in Business & Economics 8 (1), 2013 | 11 | 2013 |
Cause Related Marketing–True Heart-Felt Corporate Benevolence? L Dumitrescu, O STANCIU, M Tichindelean, S Vinerean Studies in Business and Economics 6 (3), 79-84, 2011 | 7 | 2011 |
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE. D Luigi, S Oana, T Mihai, V Simona Studies in Business & Economics 6 (2), 2011 | 6 | 2011 |
Environmental management systems (EMS)-control instrument of the impact of the organization activities on the environment O Duralia Studies in Business and Economics 10 (1), 77-82, 2015 | 5 | 2015 |
Statistical Inference Used In Marketing Research I CATOIU, O STANCIU, M TICHINDELEAN Studies in Business and Economics 5 (3), 130-136, 2010 | 5 | 2010 |
Particularities of the European consumer’s behavior in online environments O Duralia Studies in Business and Economics 11 (3), 21-29, 2016 | 4 | 2016 |
Consumer Behavior and Competition-Factors of a Successful Marketing Strategy O Duralia Studies in Business and Economics 17 (3), 70-79, 2022 | 3 | 2022 |
Consumer Perception of Competitiveness–Theoretical-Instrumental Approach O Duralia Studies in Business and Economics 11 (1), 45-53, 2016 | 3 | 2016 |
Changes in brand-related consumer loyalty in the current pandemic context O Duralia Studies in Business and Economics 16 (1), 68-80, 2021 | 2 | 2021 |
Human Security versus Human Development-Behavioristic Approach O Duralia Studies in Business and Economics 11 (2), 26-35, 2016 | 2 | 2016 |
PECULIARITIES OF THE HEALTHCARE SERVICES CONSUMER BEHAVIOR IN ROMANIA. O DURALIA Revista Economică 70 (4), 2018 | 1 | 2018 |