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Integrated marketing communication and its impact on consumer behavior
O Duralia
Studies in Business and Economics 13 (2), 92-102, 2018
832018
The impact of the current crisis generated by the COVID-19 pandemic on consumer behavior
D Oana
Studies in Business and Economics 15 (2), 85-99, 2020
502020
THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH.
D Luigi, S Oana, T Mihai, V Simona
Studies in Business & Economics 7 (2), 2012
242012
Consumer behavior in the different sectors of tourism
O Stanciu, M Tichindelean
Studies in Business & Economics 5 (3), 277-285, 2010
242010
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA-AN IMPORTANT DIGITAL MARKETING TOOL.
D Luigi, S Oana, T Mihai, V Simona
Studies in Business & Economics 6 (1), 2011
192011
The importance of establishing customer experiences
L Dumitrescu, O Stanciu, M Tichindelean, S Vinerean
Studies in Business and Economics 7 (1), 56-61, 2012
172012
The consumer of university educational services–a central element of educational marketing
D Oana
Studies in Business and Economics 14 (2), 31-40, 2019
132019
Culinary tourism: a new trend on the tourism market
O Duralia
Expert Journal of Marketing 5 (2), 66-71, 2017
132017
Applying sustainable marketing strategies–the key to obtaining competitive advantages on the industrial products market
D Oana
Studies in Business and Economics no 9, 3, 2014
122014
Achieving Employee Satisfaction By Pursuing Sustainable Practices.
D Luigi, S Oana, Ț Mihai, V Simona
Studies in Business & Economics 8 (1), 2013
112013
Cause Related Marketing–True Heart-Felt Corporate Benevolence?
L Dumitrescu, O STANCIU, M Tichindelean, S Vinerean
Studies in Business and Economics 6 (3), 79-84, 2011
72011
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE.
D Luigi, S Oana, T Mihai, V Simona
Studies in Business & Economics 6 (2), 2011
62011
Environmental management systems (EMS)-control instrument of the impact of the organization activities on the environment
O Duralia
Studies in Business and Economics 10 (1), 77-82, 2015
52015
Statistical Inference Used In Marketing Research
I CATOIU, O STANCIU, M TICHINDELEAN
Studies in Business and Economics 5 (3), 130-136, 2010
52010
Particularities of the European consumer’s behavior in online environments
O Duralia
Studies in Business and Economics 11 (3), 21-29, 2016
42016
Consumer Behavior and Competition-Factors of a Successful Marketing Strategy
O Duralia
Studies in Business and Economics 17 (3), 70-79, 2022
32022
Consumer Perception of Competitiveness–Theoretical-Instrumental Approach
O Duralia
Studies in Business and Economics 11 (1), 45-53, 2016
32016
Changes in brand-related consumer loyalty in the current pandemic context
O Duralia
Studies in Business and Economics 16 (1), 68-80, 2021
22021
Human Security versus Human Development-Behavioristic Approach
O Duralia
Studies in Business and Economics 11 (2), 26-35, 2016
22016
PECULIARITIES OF THE HEALTHCARE SERVICES CONSUMER BEHAVIOR IN ROMANIA.
O DURALIA
Revista Economică 70 (4), 2018
12018
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