The effects of social media marketing on online consumer behavior S Vinerean, I Cetina, L Dumitrescu, M Tichindelean International Journal of Business and Management 8 (14), 66-79, 2013 | 554 | 2013 |
Marketingul serviciilor V Olteanu, I Cetină Expert, 1994 | 186* | 1994 |
Psychological and social factors that influence online consumer behavior I Cetină, MC Munthiu, V Rădulescu Procedia-Social and Behavioral Sciences 62, 184-188, 2012 | 140 | 2012 |
Marketing financiar-bancar A Olteanu, M Sudacevschi Cartea Studențească, 2008 | 64* | 2008 |
Social media's impact on healthcare services A Pentescu, I Cetină, G Orzan Procedia Economics and Finance 27, 646-651, 2015 | 45 | 2015 |
Marketingul serviciilor I Cetină, R Brandabur, M Constantinescu Fundamente și domenii de specializare, București: Editura Uranus, 2009 | 45 | 2009 |
Marketingul serviciilor. Fundamente și domenii de specializare I Cetină Editura Uranus, București, 2009 | 38 | 2009 |
Modeling employee satisfaction in relation to CSR practices and attraction and retention of top talent S Vinerean, I Cetina, L Dumitrescu Expert Journal of Business and Management 1 (1), 2013 | 37 | 2013 |
Customer analysis, defining component of marketing audit V Radulescu, I Cetina Procedia-Social and Behavioral Sciences 62, 308-312, 2012 | 37 | 2012 |
Marketingul serviciilor I Cetinã, R Brandabur, M Constantinescu Teorie si Aplicatii, Publishing House Uranus, Bucharest, 2006 | 36 | 2006 |
Consumers’ attitude and intention towards organic fruits and vegetables: Empirical study on romanian consumers V Radulescu, I Cetina, AF Cruceru, D Goldbach Sustainability 13 (16), 9440, 2021 | 33 | 2021 |
Marketingul serviciilor: abordare teoretică și studii de caz C Iuliana, B Raluca, C Mihaela Uranus, 2004 | 32* | 2004 |
Marketingul competitiv în sectorul serviciilor I Cetină Teora, 2001 | 31 | 2001 |
Udemy: a case study in online education and training I Cetina, D Goldbach, N Manea Revista Economică 70 (3), 46-54, 2018 | 29 | 2018 |
Strategii de marketing bancar I Cetină, E Odobescu Editura Economică, 2007 | 27 | 2007 |
A comparative eye tracking study of usability—towards sustainable web design M Țichindelean, MT Țichindelean, I Cetină, G Orzan Sustainability 13 (18), 10415, 2021 | 22 | 2021 |
The impact of health care consumer education on marketing strategies of health services organization V Radulescu, I Cetina Procedia-Social and Behavioral Sciences 15, 388-393, 2011 | 21 | 2011 |
Key factors that influence behavior of health care consumer, the basis of health care strategies V Radulescu, I Cetina, G Orzan Contemporary Readings in Law and Social Justice 4 (2), 992, 2012 | 20 | 2012 |
Directly estimating the private healthcare services demand in Romania D Luigi, C Iuliana, P Alma, Y Bilan Journal of International Studies 7 (3), 2014 | 14 | 2014 |
Modelling employee engagement in relation to CSR practices and employee satisfaction S Vinerean, I Cetina, L Dumitrescu, M Tichindelean Revista Economica 65 (1), 21-37, 2013 | 13 | 2013 |